KANSAS CITY STAR
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At The Kansas City Star, we want to help you grow your business. Let us assist your business with our array of products that reach your target audience.
When your marketing efforts need to stand out, our specialty products and marketing opportunities showcase your message in a new way. The Star delivers your message with impact, resulting in increased sales and visibility.
Targeted Sections: The Kansas City Star publishes a variety of special-interest sections produced by the newsroom and by our Targeted Sections Department throughout the year.
Total Market Coverage: Copy to come soon.
Adscapes and Unique Ad Opportunitities: Adscapes are uniquely shaped ads that make your message stand out in a whole new way.
Star Notes: Star Notes are front-page, removable, reusable notes that make your message stand out. They allow readers to take your message with them.
Direct Mail Marketing: Star Direct is the direct-mail arm of The Star and can be your partner for all your direct marketing needs. Star Direct provides prospect lists, target analysis, in-house creative talent, design development, printing and postal optimization, response tracking and program management - all in one stop.
Co-op Advertising: Extend your marketing frequency through shared costs. The Star's co-op advertising department will access co-op funds, develop co-op-approved ads and process claim and billing forms to provide a seamless co-op advertising experience.
Total Market Coverage Inserts: Inserts are a destination for readers and one of the most read sections of The Kansas City Star. Whatever you sell, there's an insert reader who is in the market for your product or service, looking for your message. Whether your message is delivered as a preprint or Star print-and-deliver insert, you can target your message - to subscribers, non-subscribers, metro-wide or down to the Zip code.
Source - Scarborough 2014